Thursday, November 25, 2010

The essence of sales is to help customers make informed buying

 Fang gave me one letter, I hope I give him a Weapon sales skills, he wrote in the message, web search a lot of articles on the sale of the Essence: Some say that the sales is the nature of communication; Some say trust is the essence of sales; some say that the sales is the essence of human relationships; some say is the nature of sales of interests and needs; Some say that the sales of the product to convey the essence of mind; some say the true meaning of marketing is to create demand, and some say that the sales is to tap the true meaning of customer needs, and then meet their needs; some say that the sales is to help customers successfully; some say that the sales is to find and meet the needs of your target process; some say that the sales to buy things essence is the process of begging for customers, some customers say that the sales consultant h is, in my opinion these statements have some truth, but no can grasp the essence.
I live in a village of 800 years of classic,UGG boots, this large family home ages plowing the fields, and wealthy businessmen, doing business as they read is as important as farming. Although the business is poor people's job, even though My hometown is very rich compared to other villages, but they always prefer to spend their wealth in exchange for agricultural products to the market on their needs, they take pride in selling things to the market. a child to follow a street vendor in the bazaar to sell their agricultural products such as garlic When I buy food of people passing the booth, I learned to parents: you have to several kilograms of garlic? My garlic is tender. We sell the rich agricultural products, to buy daily needs can not be self-produced soy sauce and fabrics and other products. university second year of work after graduation,UGG bailey button, I fear no joke, Wulin Square at night time street vendor, he learned his ability to sell things in Zhejiang. successful street vendor was critical to yell, when a customer came to share ago, I always say, units do not give me the opportunity to sell, I will enter the foreign sea, engaged in pharmaceutical sales, in fact, engaged in the work of medical representatives, is actually a type of sales promotion, mainly providing medicine for doctors clinical confidence. I 1995 -1996 shuttle between the hospital during the period, the clinical application of knowledge promote drugs, I did not feel the doctor inequality, which stems from my sense of country markets in the exchange. always hesitant when the doctor, pushing them to a to enable them to make informed prescribing decisions. to give them a lot of drug use information and precautions. but later on behalf of management of the medical career, always said that some medical representatives, pharmaceutical representatives and doctors in a position of inequality,cheap UGG boots, the doctor is God. I can understand their thoughts, but I do not agree with them, I still think that sales staff and customers are equal, with equal and have the exchange. Some people say that medicine is a doctor of medicine on behalf of consultants, professional sales is to do sales consulting, I do not agree with this view, because the consultant would mean inequality. I insist that medicine is a doctor on behalf of companion (ie a doctor a good partner).
I think that is the essence of the initiative to sell sell things, sold to the human needs of partners, and when he hesitated to provide information to help him make a wise decision. the nature of selling has two meanings, one can not do. The first layer of meaning is to help others do better. such as activities a wise decision, that is, the demands of customers to purchase points globrand.com activities. it sold to pay attention and love, carefully listening, problem solving, as your human partners to provide services. sold to the customer is the essence of a consumer reasons, on making it consumption. to help customers solve the most fundamental problem is the behavior of sales bottom line and moral bottom line. sales are to help needy people get what they need, the process is the fact that the first layer of meaning. The second layer means that the initiative to sell their product or service activities, contributed to the realization of the exchange, the value of the successful completion of the transfer, to meet the needs of both the exchange. and businessmen engaged in the trading of different sales only sell things, the initiative to demonstrate the characteristics of the sale of goods the behavior of things, marketing is the action, the sale is the goal. Its basic features are: persuasive sales practices with active, sold with a diversity of sales target has a dual nature, interactive sales process.
With the social division of labor the depth of fine development, and human energy is limited, the information goods is not always symmetrical. Despite the highly developed Internet technology to facilitate the human partner search product information,Bailey UGG boots, product information on the elimination of the asymmetry play a big role, but did not eradicate commodity information asymmetry, it is something the human partner in the purchase or appear hesitant, due to the fact that the human partner is perceived to judge the world, there is no risk for seating products, for John Doe, may be perceived to have risk; while the sales is to play a role here, she led through the exchange of technology to realize the value of the transfer.
sales both to help others meet the demand, but also can allow himself to win the legitimate interests of the (profit). sale is benefits provided introduce products to help customers make informed decisions, which meet their needs through the exchange process. Sales is a paid to help needy people get what they need to process, so the sales are a great cause, delivering value and an exchange with the cause of helping others.

No comments:

Post a Comment